6 Key concepts to Understand the foundation of Social Media
Digital Marketing
By Laura Smith

6 Key concepts to Understand the foundation of Social Media

08 June 2019

Nowadays, a percentage of 81% of the developed world has access to the Internet. This increasing use of technologies by the World's population can be considered one of the greatest achievements that unfold a range of possibilities, big progress in the behavior of society, and people interactions.

1.What is Traditional Media?
Traditional Media covers all the traditional mass media: newspaper, magazines, books, radio, CD... before the emergence and growth of the Internet, Traditional media was the only and most important source of information and interaction between people, clients and business.
However, the outbreak of the new Era of communications through Internet had changed the way in which people connect. Even more, it could be said that nowadays Internet is an essential part of the human life cycle.

Since 1996, there was a revolution in the way that we conceive social communications in modern societies.  By that year the Internet industry was based on the principles of the web 1.0. Under that paradigm, the whole network as we know was merely a compilation of business websites that provided with some information about their services.

Nowadays, that concept of the Internet has become obsolete. With the outbreak of web 2.0, the idea of a Social network as a series of business displays in which the user is just a passive information receptor turns out simply unbelievable.

More than 20 years later, Network develops over the concept of web 2.0 and the first notions of web 3.0 start to take shape. When talking about web 2.0 we talk about the Internet of the people. People who participate actively and contribute to the creation of content online. The Internet is no longer an exhibition of services but a community that is sustained by the interaction of users.

It is in this breeding ground that Social Media began to emerge. At present, the Internet brings 4000mill. of users together and the numbers are just incresing, with 85% of content devised by the user.

2. What does Social Media stand for?

Social Media represents a new challenge to businesses and institutions in general. As everyone knows, Social media are online platforms or websites that users can customize as they want it (within certain limits). Moreover, Social Media are used to share users experiences, pictures, links, reviews...

The most characteristic feature of Social Media sites is their interactivity. As well as the new concept of web 2.0 emphasized the unarguable importance of user interaction, Social Media relies almost completely on the interactivity between users, either through sharing information, creating content, and communicating.

Another particular feature of Social Media is its proactivity. User is able to be part of multiple groups and carry out a series of actions such as upload or download documents and photos, chat with people regardless of their location, leave a feedback for a product or service, keep up with events, being up to date of the news...among others.

3. key concepts to understand Social Media

- Social Media can be considered a tool of social communication.
-Social Media allows users to create and share content that can be researched on the Internet no matter the level of expertise of the person.
- Allows for chattering, conversing, sharing, participating through online platforms, so the communication is immediate.
- Entails for the democratization of the Internet, which entitle everyone to become from a passive reader to a content creator.
-Include multiple sites of mass communication as blogs, microblogs, networking... and many more.


4. Social Media networks that have turned the traditional concept of Media upside down.

- Instagram: the Social Media for sharing edited pictures that more has expanded over the last 10 years. Users can post their home-made pictures adding some edits and features and a small text. Although this Social Media was created by Kevin Systrom, now it is own by Facebook.

-Facebook: it keeps being the most relevant Social Media and so it has been during the last decade. It is estimated at more than 2000 (millions) of users. It includes many features since chat options up to post short stories or videos

-Linkedin: this Social Media is mostly used by companies and professionals to interact within a professional context. One of its features is the possibility to post a job offer as being hired by a company.

-Youtube: After Facebook, this is the second Social Media platform with more users. Everyone can open an account and post their own videos as watch any video posted by either professionals or amateurs.

-Twitter: The principal rule of Twitter is to interact with followers throughout a limited number of characters. Even when this platform has declined over the last few years, it is still used by millions of people in a daily basis to communicate and interact.

-Whatsapp: it is likely the most relevant Social Media platform based on instant communication. This platform is used by millions of users everyday to exchange messages and text as videos, documents and pictures. The principal innovation that WhatsApp has introduced is the opportunity to communicate real-time in a effective way, becoming an absolutely essential tool of communication for people all over the World

Article written by Raquel Rozada copywriter for a SEO agency in London



Social Media Traditional Media