Search Engine Optimization

google adwords

Google AdWords, also known as Google Ads now, is an online advertising system by Google. With Google AdWords, the advertiser can sponsor their product or their website by bidding for a few particular keywords. When users search for any topic that has those keywords on Google, their ads will be shown. The advertisers will have to pay on a pay-per-click basis, which means that they will be charged only when someone clicks on their ads. Now, let us see some of the benefits of using Google AdWords! 1.Your brand becomes more popular Before Google AdWords came into the picture, people would usually promote their brand through newspapers, TV advertisements etc....

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sitemap

A sitemap is a guide to lead Google and other search engines through your website. It is basically a file which contains all the data about your website’s pages, pictures and videos and also lets the visitors know how each one is related to the other. It informs the crawlers about the important and relevant pages on your website as well as gives them added information such as the last update of a particular page and the changes made frequently. Here are some of the advantages of having a sitemap: 1.Sitemaps aid Google to find the right pages on your website If...

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digital marketing

In this current age of smartphones and tablets, digital marketing has become the most important tool for promoting businesses, whether small or big. However, it is the small businesses that can benefit the most from digital marketing. But, before we discuss that, let us first understand what digital marketing exactly is. Digital Marketing basically means any kind of promotion done through electronic media. It can be on social media or by sending messages to potential clients’ mobile phones or in any other way using electronic devices. It is an easy way to get in touch with your customers by simply getting on the device in their hand. Now, let us see...

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SSL Certificate

The term ‘SSL’ is the abbreviation for “secure sockets layer”. An SSL certificate is basically a security system used by websites to protect confidential information such as bank details, credit card numbers etc. It establishes a safe connection between a browser and a web server by combining a cryptographic key to the data of a website. It is essential for websites for a number of reasons, most importantly, for maintaining our privacy and security. Now, let us see in details why we need SSL certificates for our websites! 1.It saves you from hackers As soon as an SSL certificate is put on a server,...

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SEO

SEO or Search Engine Optimization is the most trending word when it comes to website content creation these days. What SEO basically means is making a website more visible in the search engine results by writing the targeted keywords. Now the question that one might ask is- why is SEO so necessary? Firstly, with Search Engine Optimization, your website will regularly feature in the top results of the search engines such as Google, Yahoo, and Bing. Quite naturally, more visibility means more traffic. It will organically get more views for your website. Secondly, by writing the targeted keywords, you give the viewers a...

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