Business/Companies

digital marketing

In this current age of smartphones and tablets, digital marketing has become the most important tool for promoting businesses, whether small or big. However, it is the small businesses that can benefit the most from digital marketing. But, before we discuss that, let us first understand what digital marketing exactly is. Digital Marketing basically means any kind of promotion done through electronic media. It can be on social media or by sending messages to potential clients’ mobile phones or in any other way using electronic devices. It is an easy way to get in touch with your customers by simply getting on the device in their hand. Now, let us see...

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Social Media

The impact of social media has grown by leaps and bounds in the last ten years. People spend more time on social media liking pictures and shares than they actually do with their friends in reality. It’s all consuming and addictive to a point that there is no coming back. While everyone uses social media for uploading their pictures and videos, it can be a much more useful tool than that. For businesses especially, social media can play a huge role in the marketing of their services and products. According to LYFE Marketing, 97% of marketers use social media to get more reach...

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Blog or website

Blogs and websites have become an indispensable part of businesses in the modern age. Any business, in order to flourish needs to have a website or a blog or perhaps both. But, before we go into the details of which one is better between the two, you need to know what a blog or a website actually is and the differences that separate both. Let us go by the Wikipedia definitions for that! According to Wikipedia, “A blog (a truncation of the expression "weblog")  is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). And a website...

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interview questions

For any candidate, facing an interview can be quite an intimidating process. There is always this pressure of securing a job at the back of his/her mind and not knowing the kind of questions that might be asked can make it worse. Combined fear and anxiety might even make him/her fumble during the interview which would reduce his/her chances of getting selected.  Hence, we have compiled a list of common questions that are generally asked during interviews!  1.“Tell us something about yourself!”  This question might seem very simple at the surface level, and you might even feel like saying a lot of things...

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franchise business

A franchise business is one in which the owner or the franchisor allows a third party or third parties (franchisees) to run a business with their brand name. It is most definitely a lucrative way of expanding their business. Most of the big brands that we see everywhere such as McDonald’s, KFC, Subway etc. are all franchise businesses. According to various reports, McDonald’s, founded in 1954 is the biggest franchise business in the world with over 33,000 outlets.  While these are all big and hugely popular brands with major investments, it is actually possible to develop a small business into a...

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